About Us
Our Credentials
Janet M. Muto
As principal of MMG, Janet is a seasoned executive with a background in both sales and marketing. She brings a unique ability to develop strategic plans with an 'on-the-street' sense of program viability and execution. She has a diverse background in enterprise, mid-sized and start-up companies and has developed programs for engineering, IT, SAS, OEM and small business customers.
She has held multiple leadership roles including CMO, VP Worldwide Marketing and Marketing Manager for start-up and large organizations, and sales management positions including branch and district management and interim Sales VP for mid-sized technology organizations. She brings a passion for customers and sales organizations that allows her to align strategic goals with pragmatic, results-driven programs.
Leadership roles
- Chief Marketing Officer, VP Marketing, Constant Contact
- VP Worldwide Marketing, Interim Sales VP, MicroTouch, Inc. (now 3M Touch Systems)
- Manager Technical Systems Marketing Group, Hewlett Packard
- Sales Management, Prime Computer, Apollo Computer and Hewlett Packard
During her tenure with these companies, she has:
- Developed strategy and customer acquisition programs to grow from zero to 25,000 online SMB customers
- Developed acquisition and conversion metrics to drive acquisition programs and partnerships
- Developed strategic marketing plans and worked with field organizations to develop executable local plans
- Created segmentation models and segment marketing plans (vertical market development)
- Development of web-sites, landing pages, partner sites, affiliate and referral programs
- Led the creation of key branding efforts for both customer and OEM marketing organizations
- Developed and led high impact product and service launch programs