Marketing Executive for Hire

Marketing Strategy That Drives Results

Muto Marketing Group (MMG) provides strategic direction and execution excellence for start-up technology businesses looking to define their markets, customers, value proposition, and develop executable go-to market programs which generate results. Looking to create or reshape your start-up or pre-IPO business – call today at (508) 655-5297

Our Services & Process

Our Services | Our Process

OUR SERVICES

Interim Marketing Leadership
  • Lead your team on an interim basis
  • Define optimal VP Marketing candidate requirements
  • Organize and develop staff for success
  • Market Plan development
  • Campaign development and management
Marketing Program Development
  • Product positioning and messaging
  • Product and/or service launch
  • Customer acquisition and retention programs
  • Partner Programs
Understanding your marketing metrics
  • Work with your team to develop your COA model (including cost of lead if applicable)
  • Develop ROI projections on the campaign level to ensure profitability of each marketing investment
Marketing Strategy and Planning
  • Marketing Plan Development
  • Customer and prospective customer research
  • Target market(s) for products or services
  • Market size and dynamics
  • Competitive analysis
  • SWOT
  • Program and Partners
  • Budget/business case
Market Segmentation
  • Research and define the optimal target market for your products and services
  • Recommended marketing plan to attack the identified target
Company Branding
  • Define current and desired brand attributes and personality
  • Develop programs to "live the brand"
  • Recommended positioning and execution plan

OUR PROCESS

How can we move you toward your goals?

The MMG GOALS CHALLENGE

  • Are your marketing goals realistic?
  • Are they in sync with your marketplace?
  • Are they achievable?
  • Are they measurable?
  • Does your budget provide enough firepower for you to reach them?
  • What needs to change in order for you to be successful?

Muto Marketing Group builds customer focused marketing plans that drive measurable results to maximize your sales and channel investments. And, since no two businesses are alike, our solutions for each company are carefully customized to fit their specific needs. In fact, one of the greatest values about MMG is that you get just what you need, and not a lot of extraneous advice that you don't. While many consultancies make their money by proposing a new "marketing system" on top of the one a company already has, we spend careful time with our clients at the outset of each assignment to assess the staff, resources, and marketing practices that are already in place. If it's not broken, we simply don't spend time trying to fix it or replace it with a redundant practice or plan.

Instead, we begin every assignment with a frank and comprehensive audit of your goals, and then "build your solution to fit" from that grounded vantage point. Once we've clarified and graded the following report card, we're in a great position to provide you with value that will build your bottom line.